Create a Better Website

Overnight, these prospects filled out a strategic form on your website because they know that they want to work with you ASAP.

Imagine getting emails from strangers telling you, they “saw your website” and love what you’re doing. They want to know more...

Imagine confidently handing out your business card to a new contact knowing that this person will go to your website… and love it. In fact, they’ll sign up for your email list immediately.

Does that sound amazing or what?!

It’s never been so easy for businesses like yours to automate sales and collect leads as it is in the internet age.

Unfortunately, many wedding business websites are
doing more harm than good.

You’re told that you have to get online. Your website is now your
business’ virtual “front door” and it’s always open!

You love hanging out on the internet and see plenty of websites that
make you think, “Yes! That’s what I want!”

The problem?

Hiring a web designer is out of the budget. And you’re not sure you’re ready to spend that kind of money on your business yet, anyway.

DIYing your own website is also tricky. You’re not a techie web designer or developer. You have no idea what “wireframing" is. (And that’s ok!)

And that's why many wedding business owners DIY their own websites on the cheap and wind up with a website that looks Scotch taped together. This type of website is NOT helping your business.

You do what you can with your Squarespace, WordPress, Weebly, or other website platform...

...You’ve probably spent hours tweaking, teaching yourself how to edit images, and trying to understand HTML code...

...but you’re not so sure how to create that POWERFUL website that will make people “get you” instantly and want to know more about what you do.

In case we haven’t met, I’m Brenda Cadman - your go-to website developer for wedding industry professionals.

Many of the wedding businesses I work with have to DIY some portion of creating and maintaining their websites. To DIY your website effectively, you need the right strategy!

Since 2000, I've managed both local and national marketing initiatives, but my primary focus is on helping wedding business owners create websites that help their businesses soar to new heights.

Over the past 16 years, I’ve honed and tweaked my personal formula for creating GREAT websites. I want to share that knowledge with you so you can make your website absolutely amazing.

In Create a Better Website, I'm going to teach you how to create a strategic, systematized website for your wedding business.

Does that sound good or what?

It doesn’t matter what website platform you use! I can help you Create a Better Website with:

  • WordPress
  • Squarespace
  • Weebly
  • Wix
  • Etc...

I’ll show you how to create a rock solid website using a strategy you can apply to the platform you’re already using.

  • Erin Fogg

    "I’ve utilized almost everything that Brenda’s taught in her courses. And my website is now ranking in the top two pages of Google for specific wedding rentals in my area. Even far above the larger, more established businesses."

    Erin Fogg, Power of Love Rentals
Create a Better Website breaks down into 5 essential modules:

Module 1: Visual Appeal

We’ll get started with the most obvious (and fun) part of your website: making it pretty!

In this module, you’ll learn how to create a website that perfectly represents your brand and is totally drool-worthy to wedding couples, too.

When it comes to visual appeal, in this module you will:

  • Find out the “danger zone” elements that make your site look super outdated and how to update them.
  • Choose the right colors for your website. Yes, there is a psychology, science, and art to this process and you don’t want to mess it up.
  • Finally get the answer to this pressing question: What fonts should I use?! I’ll teach you how to decide which fonts to use, how many to choose, and how to communicate your brand via fonts.
  • Learn the secret to setting up your website so that people will get “lost down the rabbit hole” clicking on all of your pages and devouring your content.
  • Become an expert at choosing and editing images that make your brand look professional and relatable without distracting from the content.

Module 2: The Website Experience

Now that you’ve got your visual identity down, it’s time to make sure your site is easy to use and fun to navigate.

Here’s what you’re going to do to make visiting your website feel like an experience:

  • Decide what to put in your navigation bar. Even the most successful websites are leaving money on the table because they aren’t using nav bars correctly. But not you!
  • Organize your content into bite-sized chunks so your rapid-skimming-online audience can easily take it in and digest it without getting overwhelmed or bogged down.
  • Implement a strategy for "good usability" so you're not that unfortunate company with a clunky online experience that drives prospects away.
  • Identify what elements can slow down your website performance so you can keep your webpages loading as fast as your visitors demand them to.
  • Stop using Flash and auto-play on your website so your users' experience won't be incomplete or downright invasive… and what to use instead.

Module 3: Content that Converts

What are you supposed to say on each page of your website? In this module, you’ll learn how to use your words as a magic wand to lead your readers to take action.

Here's what you'll do to create top-notch web content that converts:

  • Create effective calls-to-action on key pages of your website so your prospects know EXACTLY what you want them to do next.
  • Utilize your homepage to encourage visitors to explore the rest of your website so they don't miss out on all the value you represent.
  • Create effective About, Services, Reviews and Sample Works pages so wedding couples instantly see how you can help them and they see proof of your abilities. They’ll be sold before you ever speak with them!
  • Come up with a list of perfect blog topics and suggestions of topics you might include so you're never stuck wondering what to write about next.
  • Present your contact info in a complete and professional way.
  • Properly integrate social media on your website so your visitors will seamlessly move between all your online channels and become raving fans.
  • Brand your social media channels so they are consistent with your website and so couples know they're in the right place as they navigate from one channel to the other.

Module 4: Mobile & Love of Numbers

Mobile and analytics are two of the most powerful tools at your disposal. Yet, they are often completely disregarded by most business owners.

Once you tackle mobile + analytics, you will be able to:

  • Improve the experience of visiting your website. Numbers don’t lie (like, at all) and most website traffic comes from mobile! Ignore these factors at your own peril.
  • Know the difference between a responsive website and mobile site. You’ll also be able to choose which one you need so your potential leads are getting the best mobile experience possible.
  • Understand your own website analytics, and use the numbers to make smart decisions about not only your website, but your business.
  • Determine whether Google Analytics or StatCounter is right for your business so you always have the best numbers to work with.
  • Discover the key Google Analytics performance metrics you need to know and how to improve them so you get the highest possible return on investment from your site.

Module 5: Security & Backups

Congrats! You have a beautiful website and now you’ve got to protect it.

What you learn in this module will help you to sleep at night without having to worry about whether some thoughtless hacker is destroying all your online efforts with a heartless keyboard click. (Believe me, I've seen it happen, and I can only say, "I told you so.")

Protect your online home by doing the following:

  • Implement a website security plan to prevent your site from being hacked or infected so you don't needlessly lose your most valuable marketing asset in the blink of an eye.
  • Create strong and effective (hard to hack) usernames and passwords so you alone keep control over your baby.
  • Regularly back up your website. I’ll give you the tools you need and help you get organized so this doesn’t take up much time.
  • Find out the other parts of your online business (besides your website) that you must back up so you're never left scrambling around frantically to find registrar logins, social media account details, your site colors, a copy of your logo when a designer needs it, or any of the other vital bits of info you need.
  • Han Hills

    "It is a beautifully clear and structured program for crafting your company’s online personality and every video has take away knowledge you can action immediately. After updating my website with Brenda’s guidance, I’ve actually stopped paying wedding directories the exorbitant fee each month that I’ve been paying them."

    Han Hills, Professional Wedding Officiant

In the five modules outlined above, you'll receive:

  • 30+ videos and 12 supplemental resource sheets so you can hear and see exactly how to get from the site you have now to the site you need to succeed.
  • Every single slide from every single video in handy slide deck files so you can easily refer back to precisely the point, tip, suggestion, guideline or whatever you're looking for without having to find it in the video.
  • Written versions of all your lesson materials so you can get all the goodies in a text format that you can print or read on your phone or use 'search' to find a specific passage.
  • The Self-Assessment Checklists which will walk you through a series of gotta-have-'em items for every module so you can diagnose and improve your website like a pro.
  • 1 full year of unrestricted, 24/7 access to the exclusive Create A Better Website Member Site... plus immediate access to every single content update made during that time.
  • Kathy DalPra

    "As a website conversion and SEO consultant, I see a lot of DIY websites gone wrong. Brenda really understands what wedding professionals get stuck on when setting up their own websites and knows how to steer them in the right direction."

    Kathy DalPra, Bride Appeal

To make sure you have the best handle on how to Create a Better Website, you’ll also get these bonuses:

BONUS #1: Guest Expert Workshops

You'll get access to 8 additional guest expert trainings on Analytics and Copywriting. That's an extra 8 hours of valuable training to improve your website.

BONUS #2: The Numbers-Don’t-Lie Website Report

My team and I conducted an analysis of 500+ wedding professionals’ websites to analyze one specific industry and show what’s working and what’s not. This report breaks down the results.

BONUS #3: Before the Big Move: Save Traffic & Rankings When Launching A New Site

In this special training video from, SEO expert Kathy DalPra shows you how you can better protect your Search Engine Optimization when you redesign or move your website.

Ready to Create a Better Website? Here’s how you can join us:

  Independent Study VIP Level
One year access to Create a Better Website (includes all 5 modules of program) Yes Yes
Self-Assessment Checklists Yes Yes
The “Numbers Don’t Lie” Website Report Yes Yes
Before the Big Move: Save Traffic & Rankings When Launching A New Site Yes Yes
Personal Website Assessment Snapshot   Yes
Personal Website Analytics Assessment   Yes

Need additional guidance? The VIP Level includes one-on-one personal website attention!

Once you’ve completed the program modules, you can submit your self-assessment homework from the program for me to review. I will take a detailed look at your website and let you know what’s working well and what I recommend tweaking to improve your website.

Outside of working on a brand new website development project together, the VIP level of Create A Better Website is currently the only way wedding professionals can access my consulting services.

VIP participants also receive a personal website analytics assessment from Wedding Industry Rescue. This “Wedalytics Analysis” will include a personalized review of the four best Google Analytics reports and provide you with the insights you need in order to improve your search engine rankings and website conversions.

Signing up for the VIP level is a fantastic investment in yourself and your business as it will force you to take the program seriously and improve your website before the end. Great accountability!

Are you ready to get started?

I'm Ready to Create a Better Website!

Independent Study



VIP Level



  • Jessica McDaniel

    "Working with Brenda has at least doubled my sales funnel - going from inquiry to consultation to booking. I even had a client say that one of the reasons she decided to contact me was because I had made it SO easy to contact me."

    Jessica McDaniel, Pocketful of Sunshine Event Design

The good news?

I see the same old website-related problems and missteps and blunders surface over and over and over again and it has confirmed one thing:

Although I'd love to fix all the unhealthy wedding service professional sites I come across, the reality is you don't need to pay me for one-on-one consulting to:

  • Know how to draw visitors in at first glance so that 'ugly' isn't the first - and last - impression you make!
  • Avoid fatal mistakes your competitors are making with their galleries and examples so you don't sabotage yourself like this by turning one of your greatest assets into a costly liability.
  • Strategically provide the vital clues that your potential customers look for before they choose a wedding professional so you're sure to send a clear signal of "I'm a pro!"

The vast majority of the website problems you face are likely NOT big, all-encompassing problems.

This is about making your site easier to use and more appealing and informative...

... which leads to wedding couples taking you more seriously and seeing you as more professional and credible...

... which leads to them being more likely to reach out, which naturally leads to more leads, which leads to more weddings booked, which leads to more revenue...

... but here's where you REALLY get to what you're after... whether that's:

More financial stability in your life so you can make your future plans with confidence

More peace of mind about your business and family's well being so you can sleep better at night

Greater ability to invest in your business so you can build the business you've dreamed of

More time off and/or more staff/lighter work load so you can spend time on other passions in your life, whether that's reading, writing, golfing or just laying in your hammock!

A greater sense of work accomplishment so you can't wait to get out of bed in the morning (even on Mondays!)

Feeling the pride of helping more couples have great weddings

More industry prestige and recognition so you can enjoy the respect you deserve (not to mention a little extra attention!)

Greater market demand so you can charge higher prices and be more selective about the customers YOU choose to work with

  • Heidi Thompson

    "I've seen my fair share of bad wedding business websites and they are more common than you think but Brenda has really taken on the challenge of helping the wedding industry up their game and create websites that people actually like to use. That's good for you, your business, your clients and the industry as a whole."

    Heidi Thompson, Evolve Your Wedding Business

Who it's for

Create a Better Website is for entrepreneurs running wedding industry service-based businesses.

  • Beauty
  • Cake Designers
  • Caterers
  • Decor
  • DJs
  • Fashion & Accessories
  • Floral Designers
  • Live Bands
  • Officiants
  • Photographers
  • Planners
  • Stationery Designers
  • Transportation
  • Travel Experts
  • Venues
  • Videographers

This is not a technical course on how to build a website.
It’s also not a magic pill or a quick fix.

This is a website strategy course that will help you to make the right decisions to make your website a marketing machine. If you are looking for a technical breakdown of how to create specific elements on your website, you will not be satisfied with this course.

You also will not be satisfied with Create a Better Website if...

  •'re looking for a quick, miraculous fix. (Yes, there are many, many items in the program that you can very quickly implement to see fast results... but you are going to have to put in some effort... as with anything worth doing in life.)
  • believe your website has no room for improvement. (Which is never the case, by the way.)
  • think your website isn't a vitally important part of your marketing.
  • aren't willing to put in the work now to achieve improved results in the future.
  • ...your business doesn't need more leads or sales.
30-day money back guarantee

100% Money-Back Guarantee

You're going to love this program, but just in case it's not everything you're dreaming of...

You have a full 14 days to try the program and apply what you learn. Experience everything... put it to use... and if you aren't satisfied for whatever reason, simply email us evidence of your completed self-assessment homework by midnight EST on the 14th day after purchase, and I'll issue a full refund. No questions asked.

I only want your business if you're getting the results that come from implementing what you learn. I couldn't afford to make such a generous guarantee unless people really DID love the program and DID want to keep it! But this isn't a program for tire-kickers; you must be prepared to do the work to be eligible for a refund.

If you're ready and committed to making your business website all it can be...

... if you're excited by the idea of giving your customers the best impression possible...

... if you understand your efforts to create a truly professional site on your own will probably be in vain unless you have a professional's clearly-defined, start-to-finish path laid out for how to do that...

...if you need a friendly kick in the pants to get you moving on new ways to ensure your sales pipeline is full next wedding season...

Then you're going to love the competitive advantage the Create a Better Website Program will give you.

I'm Ready to Create a Better Website!

Independent Study



VIP Level



  • Stephanie Padovani

    "Brenda's practical, down to earth advice puts you firmly in control of your website; you'll never be at the mercy of an impossible-to-reach webmaster. The work she's done reviewing wedding industry websites and analyzing their mistakes is invaluable. She's not afraid to tell you the truth about what really works, even when it's not what you want to hear."

    Stephanie Padovani, Book More Brides

Frequently Asked Questions:

  • How is the content delivered?

    Once you've purchased the program, you'll get immediate access to all of the course materials. Each module includes a complete set of video lessons, worksheets, and self-assessment checklists. Best of all, the entire program is available right away so you can begin immediately while going at your own pace.
  • I'm not tech savvy... will this program be right for me?

    Absolutely! I've done my darndest to make the course content as user friendly and accessible as possible for all levels of tech understanding. Remember, as a website development consultant, it's my specialty to help service professionals like you every day. One of the things I hear most from my clients is, "Wow, Brenda. You're really good at explaining all this stuff in a way I can understand it!" (I’m not kidding!)
  • Is this program worth the money?

    The only way you can answer that is by deciding this: how much is your time worth?

    The reason I ask is because the Create a Better Website Program is guaranteed to save you weeks (if not months) of time searching high and low on the Internet for what works. And then even more time testing out changes on your own in a solo attempt to improve your site.

    Think of all the weeks and months of time you'll save and multiply it by what your time and is worth... and I'm 100% certain you'll understand that you'll actually be saving money by investing in this program. (Not to mention that, if you go it alone, how many leads will you be losing while you're stumbling about trying to find your way?)
  • What if I don't like the program?

    I know you'll be delighted with the great results you get from your website if you take action on the provided lessons. However, if for whatever reason you're not satisfied, simply reach out within the first 14 days to show me you’ve kept up with the work and done the self-assessment checklists, and I'll happily give you a refund.

    Why? Because I truly only want your business if you're getting the results that come from implementing what you learn. And I know that if you commit to implementing what you learn, your website will improve. But you must be prepared to do the work to be eligible for a refund.
  • How much time do I need for this?

    You'll get out of the course what you put into it. The more time you spend implementing the actionable tips and insider guidance in the program, the more your website will benefit.

    This isn't a sprint to the finish line. You have a whole year to access the membership site. And you can download and save any and all of the training materials. There's no pressure to rush through the material or complete it within any specified period of time.
  • Can I buy just a portion of the program?

    Nope. Create a Better Website is specifically packaged this way for a reason. All of the components are 100% necessary and build off of each other.
  • I still have more questions. How do I contact you?

    We are more than happy to answer any questions you have about this program! You can reach us directly at

Results Disclaimer

I realize this really is a no-brainer, but it has to be said. An effective website takes work. If you don't take action in terms of what you learn in the Create a Better Website Program, you're probably not going to see the results you want. And it only makes sense that I can't guarantee any results, earnings, or future earnings as a result of this program.

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